Promotional Brand Video
Client: Studio Ten
This short sizzle reel intro was used to promote the launch of the newly unveiled Roxor jeep by Mahindra, a 'back to basics' off-road vehicle conceived for a market craving utter simplicity and functionality. As a homage to the original "Willy' jeep from which the Roxor's design hails and as a celebration of the raw engineering behind it, this intro was inspired by the early vehicle instruction manuals from yester-year. A time before computerization and complexity became the norm and vehicles could be stripped and put back together by their owners.
Extruded schematics and vehicle specifications, combined with additional artwork help share the story of how the Roxor's design came together. The end result is a tribute to the nuts and bolts approach to this jeep's inception and how the legacy now continues.