Sotheby's 275th Anniversary
Animated Video Loop
This short animated loop was created to coincide with the 275 year anniversary of Sotheby's auction house and depicts three distinct themes referred to as Evergreen, Luxury and Fine Art that relate to the company's ongoing work in selling some of the finest examples of art & design.
Playing off of the numeric logo that was already an established mark, the idea was to have the backgrounds briefly come alive with different content relating to each theme while keeping the numbers intact throughout the majority of each sequence. The finished piece is an engaging loop that can be played in perpetuity. In addition the loop was adapted and formatted to play on the new lobby screens (see below) in Sotheby's newly designed gallery space in New York City.
Filtered by: Network Design & Branding
Video Loop designed for Sotheby's lobby